Wednesday, May 22, 2019
Online Webinar
Time: 11:00 am to 12:00 pm MDT

Presented by:


Only 19% of Canadian companies are digitally advanced. Yet, in an increasingly connected, automated and data-driven world, businesses need to embrace new technologies or risk falling behind. In partnership with BDC, join PSAC on May 22nd for a complimentary webinar on Business Digitization.

Digitizing your business, from front-end to back-end, is essential to its continuing success given the current digital landscape, but it can be hard to pinpoint which projects and investments deserve your attention.

This workshop will reveal a step-by-step process you can use to digitize your business and gain a competitive edge.


How Canadian businesses are making the shift to digital:

  • The main digital technologies Canadian entrepreneurs use;
  • The benefits of digitizing on profitability; and
  • BDC’s free online tool that evaluates your level of digital maturity and compares it to other firms in your industry.

A roadmap to digitize your business:

  • Discover how to make the digital shift using BDC’s 4-step approach;
  • Understand where digital strategy fits into your business strategy and goals; and
  • Learn how to use digital technologies to increase profits, and boost efficiency to gain a competitive edge.
Speaker Bios:
Jean-Philippe Senneville is the Director of the Business Innovation and Technology group within BDC Advisory Services. He leads a team of technology specialists across Canada who help entrepreneurs improve their competitiveness and boost revenues with the adoption of the right digital technologies. Before joining BDC, Jean-Philippe spent several years in Silicon Valley and worked with clients around the globe, helping them integrate technologies to improve the performance of their operations.

Jean-Philippe Senneville

Leon van der Poel is a Senior Business Advisor with the Business Innovation and Technology group within BDC Advisory Services. He has a strong background in the software industry, having had business development, strategic, and product management roles in companies such as SAP, Business Objects, and Seagate Software. Before joining the BDC, Leon provided consulting and advisory services to small and medium-sized companies in order to help identify, define, and execute strategies to accelerate growth and accomplish operational efficiencies. Leon has a broad view of the digital landscape and understands the strategic and technological needs of entrepreneurs.

Leon van der Poel

There is no cost to attend. To register, please complete the below form. An invitation will be sent to all registrants with the webinar URL.

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